RED SPECS

Red Specs

Do you know the secret?

SEEING RED

The prospect of uncovering a secret is even capable of encouraging difficult
target groups like doctors and engineers to investigate. A pair of red glass-es with the challenge of finding out what’s hidden behind the website with one’s own name holds a strong promise of success. Response rates of over 20 per cent are common. The easily mailed glasses with a ersonalised web address make the effectiveness of the campaign easy to measure and adds excitement to it.

Red specs

The coded message is readable only with the glasses.

COMPLETE PACKAGE

consisting of
• Glasses
• Digital imprint of the message in the letter
• Personalised website for addressee
• Online measurement of effectiveness



 

Details

RED SPECSOrder No. BA01

TECHNICAL DATA
Red specs - technical data

Total weight 4,6 g
Made of white paper (2 x 210 g/m2) with bright red film
Size in flat state: 405 x 37 x 0.6 mm